How to measure customer loyalty and satisfaction for an insurance company in this period of health crisis?
The impact of Covid-19 has called into question the management of customer relations in several companies, including insurance companies, a growing sector in Africa.
To meet the needs of companies operating in this business sector, Proterre Infos conducted a satisfaction study (Net Promoter Score) on a sample of 800 customers aged 18 to 60, selected at random to respond to the topics on the satisfaction of the products and services provided by their insurance company.
The survey assessed insurance policies and services in households, identified key indicators that support client recommendation, identified opportunities for improvement and priorities for action to increase client satisfaction and loyalty for increased profitability.
