How can banks maintain their position, maintain their image, and maintain their relationship with their customers? corporate in this period of health crisis?
Shaken by the impact of Covid-19, some banking structures have undertaken numerous actions to maintain their position in the face of fierce and fierce competition in the market.
In order to address this problem, our team conducted satisfaction measurement telephone interviews on various topics with corporate clients grouped into 03 types of enterprises (International Groups and their subsidiaries, Large Enterprises and SMEs) from various sectors of activity.
A total of 1,270 respondents returned to Côte d'Ivoire, Guinea Conakry, Cameroon, Madagascar, Senegal, Congo B, Benin, Togo, Burkina Faso and Chad; a target mainly composed of entrepreneurs, financial directors and other executives.
The survey identified a multi-bank target, highlighted key experiences in the relationship between banks and their corporate clients in this period of health crisis, as well as key indicators of customer satisfaction determining banks' competitive position.
